Activate Brand Purpose
How To Harness The Power Of Movements To Transform Your Company
by Scott Goodson and Chip Waker
In Activate Brand Purpose, Scott Goodson and his colleague Chip Walker look at the greatest challenge facing leaders with ambitious goals: how to operationalize Purpose to employees and customers. The book is a how- to activate a company's noble Purpose to all stakeholders in a way that drives transformation inside the organization and growth among consumers. All of this against statistics that show more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs.
Uprising
How To Build A Brand And Change the World By Sparking A Movement
by Scott Goodson
Scott Goodson invented Movement Marketing and Movement Thinking™ This seminal book looks at this original approach that focuses on creating a community of stakeholders, loyal customers and advocates through shared values and a sense of purpose. It aims to create an emotional connection with consumers and employees by tapping into their passions and beliefs, and fostering a sense of belonging to a larger Movement.