Leaders are adopting Purpose strategies and setting ambitious goals.
However, these need to be backed with accurate and dependable initiatives to operationalize them, which I call Movement Thinking™.
On my website, you'll find resources and training to help you understand how to operationalize Purpose with "Movement Thinking" to drive vitality and thrive.
Articles
Solving the
Purpose Gap
There is a growing distance between how employees and top executives feel purpose is being activated inside America's largest companies, according to a new study.
Embrace Volatility:
The Big Brand Idea for
Purpose-Driven Crowe.
The company looks to help businesses navigate uncertain times.
Activating Purpose
Inside One of
America's Largest Banks
An interview with Vinoo Vijay,
CMO of Truist Financial
The Planet Purpose Podcast
Inc. Magazine
with Scott Goodson, Yolanda White and Chip Walker
Want to go from woke to warrior? Planet Purpose from Inc. magazine examines how companies can focus on their purpose and transform their brands. Join co-hosts Scott Goodson, Yolanda White and Chip Walker as they take a look at the ways purpose-driven companies could realize better outcomes by activating purpose to the people who matter inside the organizations and out. They also examine what companies are doing to achieve this while offering insights and analysis on how they can improve.
Activate Brand Purpose
In Activate Brand Purpose, Scott Goodson and his colleague Chip Walker look at the greatest challenge facing leaders with ambitious goals: how to operationalize Purpose to employees and customers. The book is a how- to activate a company's noble Purpose to all stakeholders in a way that drives transformation inside the organization and growth among consumers. All of this against statistics that show more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs.
Movement Inside
An Interview with Scott Goodson, Founder of StrawberryFrog
Transforming a company needs a Movement Inside not a mandate. For organizations set on becoming more relevant, adaptive and innovative, culture change is the most challenging part of the transformation.